More than 2000 years ago Aristotle created his famous theory regarding the subject of persuasion using three combined arguments: ethos (credibility), pathos (emotion) and logos (logic) which he called Rhetoric.
The world changes at a very fast pace but Aristotle’s concept stays valid. Even Google who is famous for inventing the most sophisticated Search Engine use the same philosophy of Aristotle as a fundamental part of their algorithms and search quality guidelines. However, the people at Google call their concept E-A-T, an acronym which stands for Expertise, Authority and Trustworthiness.
At Nexa Agency we believe that strategy without design and technology is a thing of the past. And that design and technology without strategy is a waste of time and money. With that in mind, we help our clients build their business providing integral Digital Brand Design solutions.