How to save time and money with the virtual design process?
Using real production parameters from the beginning of the creative phase until the end.
The product and its marketing variables determine the ideal packaging.
Incorporating 3D virtualization in the process of creating both packaging and PLV provides important benefits in the development of new releases. Thanks to new technologies we can create and visualize containers with real parameters and that assures us an optimal posterior reproduction of the product.
The virtual design process facilitates work in environments of constant change and the incorporation of creative and technical changes without losing time or money.
At Nexa Agency we have experience in high complexity international branding and packaging projects and we have incorporated a very useful improvement process to avoid mistakes and to save time in all phases from the briefing to the final launch.
1. Product
The product and its marketing determine the ideal packaging. The correct choice of a container is important because its main function is to protect the product to keep its characteristics intact and avoid any alteration to its properties.
2. Packaging
The process of virtual design reduces the time of obtaining the container and achieves faster in obtaining the structural design or the appropriate packaging.
3. Design
One of the great advantages using the virtual design process is the saving of time and costs in the design phase.
In the creative phase, designing with these tools allows presenting the initial proposals to the client, such as hyperrealistic images with details of real materials, brightness and printing finishes and not just as sketches of an idea to be developed. This facilitates understanding and decision making when selecting a concept and gives the designer the option to explore more ideas.
Our software for packaging also includes help tools to better adjust the graphic original to the shape. You can apply a conical relative deformation for labels, or compensate the original graphic for distortions of Sleevers, or get the graphic original fit between different panels.
4. Approval
Saving time and money in corporeal prototypes.
Another key aspect to innovate in the design of packaging for the future, also concerns the viability of an industrial level design. Nowadays, it is essential to eliminate any risk, so it is essential to create error-proof designs. Often valuable time and resources are lost because a design was conceived without anticipating the viability of its production. Know with certainty that what we design does not require adjustments and is totally feasible, it is a guarantee for clients that need turnkey solutions. Adopting a way of working where the technical process implicitly guarantees the viability of the design makes us more competitive.
5. Modificatons
Visualize changes with virtual prototypes in a matter of hours.
In the design evaluation and verification stage, the tools allow executing modifications with greater agility, making the evolution of the project more efficient. Finally, once the final design has been approved in the pre-production phase, the need to make prototypes and originals is eliminated.
6. Art Works
(WYSIWYG – What you see is what you get). We get a file ready for printing.
7. Point of Sales
The design worked up to this point is already viable for its production to one hundred percent and can even be used as an advertising image before the launch of the new pack.
With our software we can make visualizations of how the product would be in its natural environment at the point of sale and also teach material HP with the product to teach buyers / distributors.
8. Prepress
The files are ready to overcome prepress.
Our system ensures that the color separation is correct and we can deliver ready-to-print documents to the graphic arts provider.
9. Production
We arrived at the packaging production minimizing errors or last minute surprises.
10. Market
This way of working brings significant and tangible benefits that cut the time and costs of the overall development of a new project.
This is possible thanks to the incorporation of new technologies that allow working the design using the parameters and real production specifications, which result in a virtualization that is one hundred percent true to reality.
In addition it is worth mentioning another advance that provides design using virtual visualizations. If we design packagings with virtual tools it is also possible to place them on virtual store shelves. These virtual online offer the possibility of placing our designs to focus focus groups and deepen shopper experience research prior to the launch of a new product. Contextualizing the pack by placing it in the retail distribution channel, brings many advantages. The quality of the virtual linear is a very realistic, revealing and affordable way to test.
Product
Packaging
We have shortened the time of obtaining the container.
Packaging
Design
Saving time and costs in the design phase.
Approval
Saving time and money in corporeal prototypes.
Approval
Modifications
Visualize changes with virtual prototypes in a matter of hours.
Art Works
(WYSIWYG – What you see is what you get). We get a file ready for printing.
Art Works
Point of Sales
We can make imagery of POS materials with the product to show to buyers and distributors.
Prepress
The files are ready to overcome prepress.
Prepress
Production
We arrived at the packaging production minimizing errors or last minute surprises.
Market
The product is placed on the market on the scheduled date.
Market
Vicenç Marco
For me to create a concept and express the design of a container with volume, color and texture on a sheet of paper does not make sense today because there is the possibility of doing it in 3D.