The main obstacle to being able to make the commercial presentation, the publicity or to carry out a test with consumers is usually the economic cost and the time required to produce corporeal prototypes. And let’s not forget the preparatory work to shoot product photography.
Do you know a Product Manager who has not suffered the stress of having to collect bottles, labels, boxes and liquids to perform the photo shoot at the last moment? For real! We do!
We know that in most cases no corporeal prototypes are produced in the early stage and mockups are often made of manufactured packaging for shooting pack shots, product videos and graphic material to support the sales introduction phase.
With the Speed-To-Market method we obtain virtual prototypes in photographic quality and high resolution videos that serve us for presentations in the presale phase and consumer tests without having to wait weeks or invest in expensive corporeal prototypes. And the rapid visualization of packaging facilitates multidisciplinary decision making in all phases of the project from design to production.
We are aware that it is a highly complex process involving the departments of Operations (Packaging, Purchasing, Engineering, Costs), R&D (Development, Quality), Finance, Sales (KAM, Trade), Marketing (Product Management , Market Research, Retail, Digital) without forgetting General Management and that the solution must respond to the demands of the entire company to succeed.
With the Speed-To-Market process we reduce development time, save money, facilitate teamwork and reach the market faster!